EXPERTISE

EXPANSION – global acquisition of gaming projects, start-up of lottery / betting operations in Africa, Asia and South America – Global Lottery Operator

DEVELOPMENT – implementation of marketing / sales concept for new product lines – successful preparation of trading partners in America, Asia and Europe – Binca Group 2006/7

START-UP – definition of European marketing and sales concept for introduction of new consumer products – successful product launch with leading European retail / grocery chains – Phillips Foods 2004/6

SET-UP – preparation of business plan and product development – design of sales concept and acquisition of key accounts – successful installation of technical and administrative infrastructure – Phone 24, 2003/4

IMPROVEMENT – reform of sales and product management – successful implementation across various European market territories – Vectone 2002/3

INNOVATION – development of new product category in line with progressive brand and trade marketing / sales concept – successful launch with leading national retail / grocery chains – Shamrock 1998-2002

BIOGRAPHY

"My career started in 1982 at the “Basisresearch Institute” (WPP Group). After 6 years working experience in leading marketing consultancies, I gained 10 years operational know-how – managing a retail and food service network – incl. negotiation of advanced buying conditions and development of progressive CRM in line with direct marketing concepts.

In 1997 I joined “Harrods” to further my consumer goods expertise within a prestigious retail organization. In 1998, a market-leading food distributor "Shamrock", invited me to develop a new category of fresh, pre-packed, value-added food products for leading national retail / grocery networks – I increased revenue and profit, played a key role in sourcing / purchasing and managed international trade relations. In 2002/3 I organized two interim projects for telecom operators, with responsibility for carrier interconnections, pre-paid voucher card concepts and call-shop services.

In 2004 “Phillips Foods” asked me, to lead their European Business Development – I established (from scratch) a distribution network for chilled and frozen food specialties in Austria, Benelux, France, Germany, Italy, Scandinavia, Spain and Switzerland. In 2006/7 I developed new customer relations for “Binca Group” a specialized supplier of organic and natural aquaculture products from Vietnam.

Following my interest to explore new business opportunities in emerging markets, I joined a GLOBAL LOTTERY OPERATOR – coaching and controlling various Lottery and Sports Betting Companies in Africa - Angola, Kenya, Malawi, Tanzania, Zambia, Asia - Cambodia, Hong Kong, India, Laos, Philippines, Singapore, Thailand, Vietnam and South America - Suriname."

Effective Business Development *

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Effective Business Development *

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GLOBAL LOTTERY OPERATOR

LOTTERY & SPORTS BETTING (B2B2C) - Development of business partnerships and government relations for gaming licenses, in Africa, Asia and South America. Set-up of sales / distribution networks - in emerging markets - for gaming products with individual vendors and retail / wholesale, grocery, banking, telecom, postal and utility operations (e.g. Metro Cash, ShopRite, Spar Supermarkets, Millicom / Tigo, MTN, Zain / Celtel Telecom) Management of global brand marketing (4Ps), national media campaigns, public relations, promotion programs, on-line / off-line (direct) marketing, allocation and installation of Leisure / Gaming Centres, design and implementation of merchandising concepts. Product Development in line with electronic retail system (incl. E-Commerce / VAS Value-Added-Service).

FRIEND OF THE SEA

Oliver supports FRIEND OF THE SEA - an environmental agency offering certification concepts for sustainable fisheries and aquaculture - promoting eco-friendly seafood products, to protect natural resources.

• Retail Partner:
• CARREFOUR - France
• COOP - Italy
• EROSKI - Spain
• IPER - Italy
• MANOR - Switzerland

BINCA Group 2006/7

AQUACULTURE (B2B2C) - Development of global sales and distribution network - in Europe, America and Asia - for organic & naturally farmed seafood products - targeting grocery, retail, wholesale and food service prospects. Organisation of Direct Marketing and Trade Expositions - preparation and implementation of regional distribution partnerships - arrangement of joint business plan/s. New Product Development for value added - organic and natural food specialties. Introduction, presentation and sales of advanced (fully traceable) product qualities and innovative food products.

• Business Development:
• CUISINE SOLUTIONS - France
• INDOGUNA - Singapore
• KÄFER - Germany
• METRO - France
• NAUTILUS - France
• PARAMOUNT - U.K.
• PICARD - France
• PESCAVIAR - Spain
• WAGAMAMA - U.K.
• WHOLEFOODS MARKET - U.K.

PHILLIPS Foods Inc. 2004/6

FISHERY (B2B2C) - Developed (from scratch) European sales / distribution network for seafood products and ethnic food specialities in Austria, Benelux, France, Germany, Italy, Scandinavia, Spain and Switzerland (generating € 2 million turnover, within 18 months). Managed European import logistic (incl. adaptation of U.S. food product formats to EU standards).

• Business Development
• AUCHAN - France
• BRAKE - France
• CASINO - France
• FRESHPACK - France
• GUYADER - France
• METRO - France
• METRO / KAUFHOF - Germany
• OETKER / FRISCHE PARADIES - Germany
• R&S GOURMET EXPRESS - Austria

PHONE 24 AG 2003/4

TELECOMMUNICATION (B2B2C) - Identified business opportunities for telecom services in different market channels (call shops, prepaid calling cards, carrier-to-carrier business). Developed and implemented business plan – installed technical equipment in line with operational management of telecom services (procurement and administration of carrier services). Opened new business accounts with: call-shop-groups, calling-card-resellers and telecom-carriers.

• Business Partner:
• AT&T
• COLT
• GLOBAL CROSSING
• ONETEL
• PRIMUS
• MCI / UUNET / VERIZON
• TESION / VERSATEL

VECTONE Europe Ltd. 2002/3

TELECOMMUNICATION (B2B2C) - Moderated business objectives between HQ in London, regional European Sales Offices and Key Accounts: increased turnover within the assigned territories by 25 % - from € 3 to € 4 million / month. Improved Sales performance of Standard Products and implemented customer requirement for customised Product Development - designed new product applications - advised credit / payment terms and managed efficient credit control.

SHAMROCK 1998/2002

TRADE & DISTRIBUTION (B2B2C) - Developed new Category of fresh / chilled, pre-packed (MAP), seafood products. Developed new Category of fresh / chilled, pre-packed (MAP), seafood products. Designed progressive Brand / Trade Marketing Concepts (in line with shop-in-shop / concessionary system - incl. logistic / distribution services). Managed acquisition of leading retail accounts (Edeka, Rewe, Wal-Mart). Increased turnover by 100 % and improved financial performance (operating margin, from 10 to 15 % - EBITA).

• Business Development
• DEUTSCHE SEE - Germany
• EDEKA - Germany
• HAZELWOOD / GREENCORE - U.K.
• KAUFLAND - Germany
• HYDRO GSP / MARINE HARVEST - U.K.
• METRO - Germany
• POMONA - France
• REWE - Germany
• TEGUT - Germany

HARRODS 1997/98

RETAIL (B2C) - Joined “Harrods” to gain further experience about the interaction of retail and foodservice concepts. Demonstrated excellent customer service, with sophisticated consumers of luxury merchandise, in the famous Food Halls.

Wiesbadener WEINGEWÖLBE 1988/97

RETAIL (B2C / B2B) - Managed retail chain and foodservice operations, with 300 employees, catering up to 5,000 customers per day. Developed cross functional price system, between off trade (retail) and on trade (food service) units (transparent restaurant service fee on top of retail price). Reduced procurement costs through advanced payment terms (supplier credits) and turnover related buying conditions. Motivated and implemented innovative Direct Marketing and CRM concepts - maintained leading market position, among most recognised wine-merchants in the region and delivered excellent annual growth rates.

BERATUNGSSOZIETÄT 1986/88

MARKETING SERVICES (B2B) - Managed Market Research and Benchmarking Studies – developed Sales and Marketing Concepts (below-the-line) – organised Sport Sponsoring, Event Marketing, Promotions, Product Demonstrations, Expositions, Press Conferences – co-ordinated, produced and purchased: display and POS materials – printed information (newsletters, brochures, catalogues …) – supervised art work and technical execution of multimedia projects.

• Clients:
  UDV / DIAGEO - Germany
  HOLIDAY INN - Germany
  VEUVE CLICQUOT / LVMH - Germany
  OETKER / HENKELL - SÖHNLEIN - Germany
  REMY COINTREAU - Germany
  SEAGRAM

KG PUBLIC RELATIONS 1984/86

PUBLIC RELATIONS (B2B) - Executed Copywriting of Information Materials: Press Publications; In-House / Customer Magazines. Organised PR events – Produced (and purchased) design for radio / television commercials and print.

• Clients
• WESTLOTTO / STATE LOTTERY - Germany
• GLÜCKSSPIRALE / NATIONAL LOTTERY
• WESTSPIEL / CASINO GROUP - Germany

HMS CARAT 1984

MEDIA SERVICES (B2B) - Trained strategic planning of national / international (communication) media concepts – pre-selection and calculation of contact-quality, contact-volume and contact-price – analysis of efficient media mix (print / radio / TV).

• Clients:
• BMW / BAYERISCHE MOTOREN WERKE AG
• DEUTSCHE BAHN
• DEUTSCHE POST AG
• REMY COINTREAU
• TIME LIFE